Stay fresh for hours
Plus power balls with extra menthol for long-lasting fresh breath. Be you. Feel fresh, feel confident… long after brushing your teeth. Power bubbles in the toothpaste give you a refreshing and long-lasting blast of menthol.
Beautiful herbs and natural ingredients – including extracts of echinacea, bitter orange, devil’s claw and Indian pennywort – nourish the tissue that lines your mouth... and help to stop inflammation.
Why 'Be you'?
Whitening vs Bleaching…The vibrant colours. The zesty, fresh flavours. Gentle whitening with a natural enzyme that also takes care of your tooth enamel and gums. 'Be you' Beautiful inside and out.
Pure joy? From brushing your teeth?
We all know how dull and mundane the daily routine can become. You deserve better. Be you It’s time for a taste explosion. Six bold flavour combinations to bring variety – and pure joy – to your brushing.
Gentle, natural, whitening – enzymatically
Beautiful, healthy-looking teeth give you self-confidence and joie de vivre. But whitening in the usual way is painful. And it can be harmful. Unlike Be you whitening toothpaste. Why? It whitens enzymatically…
An enzyme, a natural process, whiter teeth
'Be you' contains glucose oxidase – a natural enzyme. It’s a protein that starts a metabolic process. Glucose oxidase in the mouth leads to the formation of oxygen… which, in turn, leads to gentle whitening.
Two highly-desirable side effects
Firstly… i) the glucose oxidase transforms into hydrogen peroxide in saliva ii) This directly combats bacteria. Secondly… i) It activates the lactoperoxidase system of the saliva ii) This also has an antibacterial – as well as an antiviral and antifungal – effect.
Tooth enamel… “I love you, honey”
No harmful bleaching. No grinding down. Not only does the enamel remain intact but it becomes brighter and whiter. All thanks to glucose oxidase – an enzyme so natural that bees use it to keep germs away from their honey.
When smiling is naturally easy
Despite rejecting the usual harsh ingredients associated with whitening… 'Be you' is a supremely effective whitening system. And a completely natural whitening system – thanks to our friend glucose oxidase.